PORTALES, N.M. – Eastern New Mexico University Athletics is partnering with Opendorse as the department's official NIL (Name, Image, and Likeness) platform for student-athletes.

EasterNIL will provide ENMU student-athletes with access to content and educational tools coming from industry leaders on topics like entrepreneurship, financial literacy, brand building, social media, and mental health.

"This partnership elevates our student-athlete experience in ways we are only even beginning to understand," said Director of Athletics Dr. Paul Weir on the opportunity to provide EasterNIL to Greyhound student-athletes. "At this inception point, we are providing our young men and women with a cutting edge education in real-world applications coupled with an immediate opportunity for growing their own individual brand and resources. We are ecstatic to begin this journey with Opendorse and our student-athletes and see where it takes us."

Eastern New Mexico is just the third Lone Star Conference institution to form a relationship with Opendorse. The other two schools include DBU and West Texas A&M.

The platform will provide each student-athlete an Opendorse profile where they can review opportunities, receive deals, accept compensation, and disclose NIL activities within the application.

Businesses can view a student-athletes profile and request partnerships directly through the Opendorse webpage. Additional information will be provided at a later time.

About Opendorse
Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners including Team USA, LEARFIELD, U.S. Bank, Keller Williams, and more.