PORTALES, N.M. - Eastern New Mexico athletics has announced a new partnership with Athletic Solutions, a leading provider of e-commerce and Name, Image and Likeness (NIL) technology solutions for collegiate athletics.
 
The partnership will establish an official ENMU Athletics online storefront, providing Greyhound fans with expanded access to licensed merchandise while creating new NIL revenue opportunities for ENMU student-athletes.
 
Through the agreement, Athletic Solutions will develop and operate a fully integrated digital platform featuring institutional merchandise, sport-specific gear, and student-athlete branded products. The platform will allow fans to directly support ENMU athletics and its student-athletes through their purchases.
 
"This partnership represents a major step forward in how we connect our fans to our programs and student-athletes," said Kevin Fite, ENMU's director of athletics. "We are building a modern, scalable platform that not only enhances the fan experience and the game environment but also creates meaningful NIL opportunities for our student-athletes."
 
A key component of the partnership is its revenue-sharing structure, which ensures that both ENMU athletics and its student-athletes benefit directly from merchandise sales. Student-athletes will have the ability to participate in NIL product offerings and receive compensation tied to their individual brand and performance in the marketplace.
 
"We are incredibly excited to partner with Eastern New Mexico on this launch," said Tom Feiden, president of Athletic Solutions. "This collaboration brings together innovation, opportunity, and school pride in a way that truly elevates the student-athlete and fan experience. We can't wait to see the impact this platform will have for ENMU."
 
In addition to launching the online storefront, the partnership includes coordinated marketing efforts across ENMU athletics channels, in-game promotions, and student-athlete engagement initiatives designed to educate and empower Greyhound athletes in the NIL space.
 
"This is about more than merchandise — it's about opportunity," said Fite.  "We're giving our student-athletes a platform to build their brand, generate revenue, and engage with fans in a way that aligns with where college athletics is going."
 
Athletic Solutions specializes in helping collegiate programs monetize their brand through customized e-commerce platforms, streamlined fulfillment, and integrated NIL solutions. Their technology enables institutions to manage product offerings, track performance, and capture valuable fan data to drive future engagement.
 
The partnership will officially launch during the 2026 athletic calendar, with product releases and NIL activations rolling out across multiple ENMU sports. Fans will soon have access to the new ENMU athletics storefront, featuring exclusive merchandise and opportunities to directly support Greyhound student-athletes.