PORTALES, N.M. – Eastern New Mexico Athletics is introducing a new name, image, and likeness (NIL) opportunity for Greyhound student-athletes. The department is beginning a partnership with Influxer, an innovative, licensed vendor that will help ENMU student-athletes enhance unique and personalized merchandise opportunities.

"Partnering with Influxer will be beneficial to our student-athletes as they explore NIL opportunities. With Influxer, they can sell Greyhound merchandise specifically designed with the student-athlete's name," said director of athletics Kevin Fite. "I want to thank Influxer for introducing me to this opportunity for our student-athletes. I am looking forward to the many benefits of this partnership."

Greyhound fans can see which student-athletes are on the platform by clicking HERE.

ENMU student-athletes have the option of creating their own web page that showcase their personalized gear available for purchase. The Influxer team will manage all fulfillment and customer service, while collaborating directly with Greyhound student-athletes on creative elements, product creation, design, and marketing. Influxer will provide education and training on marketing, entrepreneurship, and personal branding. 

"Influxer is excited to collaborate with the Greyhounds to bring a meaningful NIL opportunity that creates value for everyone involved," said Influxer vice president Keith Miller. "Kevin Fite and the administration have shown exceptional dedication—not just to the outcome, but also to the business experience that helps shape student-athlete growth and development."

Nearly 50 student-athletes from Eastern New Mexico are currently signed up with Influxer.